Today it’s not enough to be good, businesses also have to be different. What do you bring to the table that others don’t?

To use one example: If a prospective client has two photographers in front of them that take excellent photos, how do they narrow the decision down further? They’ll almost certainly have to look harder.

The more difficult it is for them to hire you, the less chance you’ll take their photos or make that sale. Make sure you have both pieces of the puzzle.