← Been here before? Use this to head back.

← Been here before? Use this to head back.

Sheffield Culture Consortium
Laying out the future

Sheffield Culture Consortium
Laying out the future

Sheffield Culture Consortium
Laying out the future

SCC Culture Plan
SCC Culture Plan
The finished SCC 17-22 Culture Plan.
SCC Culture Plan
The finished SCC 17-22 Culture Plan.

Rebecca Maddox
– On behalf of Sheffield Culture Consortium:

‘Sheffield Culture Consortium was delighted to create a commission to design our first Culture Plan. Tony won the commission, working hard to create the document we were looking for.’

Rebecca Maddox
– On behalf of Sheffield Culture Consortium:

‘Sheffield Culture Consortium was delighted to create a commission to design our first Culture Plan. Tony won the commission, working hard to create the document we were looking for.’

Rebecca Maddox
– On behalf of Sheffield Culture Consortium:

‘Sheffield Culture Consortium was delighted to create a commission to design our first Culture Plan. Tony won the commission, working hard to create the document we were looking for.’

Museums Sheffield Tool Explosion
Museums Sheffield Tool Explosion
As featured in the plan: Tool explosion in the Made in Sheffield exhibition. Photo credit: Museums Sheffield.
Museums Sheffield Tool Explosion
As featured in the plan: Tool explosion in the Made in Sheffield exhibition. Photo credit: Museums Sheffield.
Culture Plan Artist 1

The Culture Consortium is a group that brings together some of the region’s most influential creative figures from organisations like Doc Fest, Sheffield Theatres, The University Of Sheffield and Museums Sheffield.

Rebecca and Kate from the SCC asked Marque to create a guide. This plan for the future would outline their mission and goals for all of Sheffield, bringing the SCC a little closer to the people it was created to serve.

Culture Plan Artist 1
Also shown in the plan: Textile sculptor Seiko Kinoshita. Photo credit: Nigel Barker for Our Favourite Places.

The Culture Consortium is a group that brings together some of the region’s most influential creative figures from organisations like Doc Fest, Sheffield Theatres, The University Of Sheffield and Museums Sheffield.

Rebecca and Kate from the SCC asked Marque to create a guide. This plan for the future would outline their mission and goals for all of Sheffield, bringing the SCC a little closer to the people it was created to serve.

Culture Plan Artist 1
Also shown in the plan: Textile sculptor Seiko Kinoshita. Photo credit: Nigel Barker for Our Favourite Places.

The Culture Consortium is a city-wide group collaboration. It acts as an umbrella for some of the region’s most influential creative businesses. Organisations include Doc Fest, Sheffield Theatres, The University Of Sheffield and Museums Sheffield.

Rebecca and Kate from the SCC asked me to create a guide. This plan for the future had to outline their mission and goals. It was for the benefit of Sheffield as a whole, bringing the SCC a little closer to the people it serves.

Culture Plan Phlegm
Another shot found in the plan: Feature Walls curated by B&B Gallery. Artist: Phlegm Photo credit: Ian Cox.
Mark Addy in the Culture Plan
Last one from the plan: Mark Addy as Bobby Spokes in The Nap at Sheffield Theatres. Photo credit: Mark Douet.
Culture Plan Phlegm
Another shot found in the plan: Feature Walls curated by B&B Gallery. Artist: Phlegm Photo credit: Ian Cox.
Mark Addy in the Culture Plan
Last one from the plan: Mark Addy as Bobby Spokes in The Nap at Sheffield Theatres. Photo credit: Mark Douet.
Culture Plan Phlegm
Mark Addy in the Culture Plan
Last one from the plan: Mark Addy as Bobby Spokes in The Nap at Sheffield Theatres. Photo credit: Mark Douet.

To this end, the SCC created the skeleton of a long-term plan. The Culture Plan would keep their goals in mind over the next five years, and highlight a selection of Sheffield’s best and brightest in the process.

Sheffield is full of makers and doers of all kinds, most of which are hidden behind closed doors. Rebecca and the others in the SCC wanted to use their new Culture Plan as an opportunity to highlight these people, championing them as some of the city’s creative heroes.

The 'script' for the plan
The starting point: These 21 A4 pages would need to fit into a 33-page printed A5 booklet.
The 'script' for the plan
The starting point: These 21 A4 pages would need to fit into a 33-page printed A5 booklet.

To this end, the SCC created the skeleton of a long-term plan. The Culture Plan would keep their goals in mind over the next five years, and highlight a selection of Sheffield’s best and brightest in the process.

Sheffield is full of makers and doers of all kinds, most of which are hidden behind closed doors. Rebecca and the others in the SCC wanted to use their new Culture Plan as an opportunity to highlight these people, championing them as some of the city’s creative heroes.

To this end, the SCC created the skeleton of a long-term plan. The Culture Plan would keep their goals in mind over the next five years. It’d also aim to highlight a selection of Sheffield’s best and brightest in the process.

Sheffield is full of makers and doers of all kinds, most of which aren’t as visible as they ought to be. Rebecca and the SCC wanted to use the new Culture Plan as an opportunity to highlight these people. It would champion them as some of the city’s creative heroes.

The 'script' for the plan
The starting point: These 21 A4 pages would need to fit into a 33-page printed A5 booklet.
Culture Plan custom typeface
Culture Plan prototype

The Culture Plan had the widest possible audience in the whole city of Sheffield, and therefore needed to be as accessible as it was interesting to the general public. Catering to the whole population was a challenge, as it restricted the creative options available to us.

That said, we managed to have a little fun. The SCC’s own specially commissioned typeface proved to be versatile enough to make icons out of, which were useful in place of illustrations.

Photographs were tricky too — we needed great high-res pictures that represented Sheffield as a whole, rather than parts. Fortunately Rebecca and Kate managed to source the best of the bunch from some friends in high places.

Culture Plan custom typeface
The Culture Consortium’s typeface, 'SCC Display'. Pairing it with a serif typeface balanced the quirky style.
Culture Plan prototype
Pen & paper was invaluable for sketching out ideas quickly – not all of them survived after prototyping.
Hand drawn icons
The SCC’s hollow, bespoke typeface proved surprisingly useful for creating icons.
Culture Plan custom typeface
The Culture Consortium’s typeface, 'SCC Display'. Pairing it with a serif typeface balanced the quirky style.
Culture Plan prototype
Pen & paper was invaluable for sketching out ideas quickly – not all of them survived after prototyping.
Hand drawn icons
The SCC’s hollow, bespoke typeface proved surprisingly useful for creating icons.

The Culture Plan had the widest possible audience in the whole city of Sheffield, and therefore needed to be as accessible as it was interesting to the general public. Catering to the whole population was a challenge, as it restricted the creative options available to us.

That said, we managed to have a little fun. The SCC’s own specially commissioned typeface proved to be versatile enough to make icons out of, which were useful in place of illustrations.

Photographs were tricky too — we needed great high-res pictures that represented Sheffield as a whole, rather than parts. Fortunately Rebecca and Kate managed to source the best of the bunch from some friends in high places.

Hand drawn icons
The SCC’s hollow, bespoke typeface proved surprisingly useful for creating icons.

The Culture Plan had the widest possible audience in the whole city of Sheffield. This meant it needed to be as accessible as it was interesting to the general public. Catering to the whole population was a challenge—it restricted our creative options.

That said, we did manage to have a little fun. The SCC’s own commissioned typeface proved to be versatile. So much so, that we used it to make icons which became handy little illustrations.

Photographs were tricky too. We needed great high-res pictures that represented Sheffield as a whole. Rebecca and Kate managed to source the best of the bunch from some friends in high places.

Their four ambitions

Our combined hard work resulted in hundreds of Culture Plans being printed right on time for the big reveal, which coincided with Yorkshire Artspace’s open studios event. The Plan found its way into offices and hands all over the city.

Their four ambitions
The letter-made icons in use & Ceramicist Penny Withers. Photo credit: Nigel Barker for Our Favourite Places.
Their four ambitions
The letter-made icons in use & Ceramicist Penny Withers. Photo credit: Nigel Barker for Our Favourite Places.

Our combined hard work resulted in hundreds of Culture Plans being printed right on time for the big reveal, which coincided with Yorkshire Artspace’s open studios event. The Plan found its way into offices and hands all over the city.

Our combined hard work resulted in the printing of hundreds of Culture Plans. Right on time for the big reveal, coinciding with Yorkshire Artspace’s open studios event. The Plan found its way into offices and hands all over the city.

Culture Plan facts
Culture Plan contents
An inside-cover of the plan, featuring the contents & a dementia-friendly tea dance. Photo credit: Chris Saunders
Culture Plan facts
About halfway through, showcasing fun Sheffield facts & a shot from a Docfest screening. Photo credit: Ines Alves
Culture Plan contents
An inside-cover of the plan, featuring the contents & a dementia-friendly tea dance. Photo credit: Chris Saunders
Culture Plan facts
About halfway through, showcasing fun Sheffield facts & a shot from a Docfest screening. Photo credit: Ines Alves

Rebecca Maddox
On behalf of Sheffield Culture Consortium:

‘We are really pleased with the result, and we have had lots of compliments on the plan. Thank you Tony!’

Rebecca Maddox
On behalf of Sheffield Culture Consortium:

‘We are really pleased with the result, and we have had lots of compliments on the plan. Thank you Tony!’

Rebecca Maddox
On behalf of Sheffield Culture Consortium:

‘We are really pleased with the result, and we have had lots of compliments on the plan. Thank you Tony!’

Marque Full Logo
Marque Full Logo
Marque Full Logo

©2020 Marque. All rights reserved.
Union St, 18-20 Union Street, Sheffield, S1 2JP
How I Help | Book Course | Free eBook | Brand Audit | Case Studies
🙂