HBG Training Programmes
Reaching a new audience

HBG Training Programmes
Reaching a new audience

HBG Training Programmes
Reaching a new audience

The Finsihed flyer
The Finsihed flyer
One of the HBGTP’s new flyers – this one geared towards trainees.
The Finsihed flyer
One of the HBGTP’s new flyers – this one geared towards trainees.

Elinor Davies
– Historic & Botanic Garden Training Manager:

‘One of our key concerns when starting this project was how reactive the appointed company could be to our needs. It was important to work with a company who could provide a tailored service within a short delivery window.

Tony provided this and more. He had an original and dynamic approach which fit our existing theme but helped to introduce a more modern feel.’

Elinor Davies
– Historic & Botanic Garden Training Manager:

‘One of our key concerns when starting this project was how reactive the appointed company could be to our needs. It was important to work with a company who could provide a tailored service within a short delivery window.

Tony provided this and more. He had an original and dynamic approach which fit our existing theme but helped to introduce a more modern feel.’

Elinor Davies
– Historic & Botanic Garden Training Manager:

‘One of our key concerns when starting this project was how reactive the appointed company could be to our needs. It was important to work with a company who could provide a tailored service within a short delivery window.

Tony provided this and more. He had an original and dynamic approach which fit our existing theme but helped to introduce a more modern feel.’

Photo of graduates

The HBGTP is a charity that helps people develop their horticultural skills to kickstart their careers. English Heritage’s Elinor runs the charity as manager with a small team, and in that role she looks after the marketing material.

Elinor previously made all the assets herself, but recently sought a change — recognising that hiring a specialist would both speed up the process and add a professional sheen to the work. She was also hoping that remaking it in a more modern light would result in it appealing more to a younger audience. Even then, the material still had to attract placement gardens so it would have to cater to both groups.

Photo of graduates
Elinor celebrating with graduates of the scheme at one of the placement gardens.
Photo of graduates
Elinor celebrating with graduates of the scheme at one of the placement gardens.
The last flyer
One of HBGTP’s previous flyers with the former logo top left.

The HBGTP is a charity that helps people develop their horticultural skills to kickstart their careers. English Heritage’s Elinor runs the charity as manager with a small team, and in that role she looks after the marketing material.

Elinor previously made all the assets herself, but recently sought a change — recognising that hiring a specialist would both speed up the process and add a professional sheen to the work. She was also hoping that remaking it in a more modern light would result in it appealing more to a younger audience. Even then, the material still had to attract placement gardens so it would have to cater to both groups.

The last flyer
One of HBGTP’s previous flyers with the former logo top left.

The HBGTP is a charity that helps people develop their horticultural skills to kickstart their careers. English Heritage’s Elinor runs the charity as manager with a small team, and in that role she looks after the marketing material.

Elinor previously made all the assets herself, but recently sought a change — recognising that hiring a specialist would both speed up the process and add a professional sheen to the work. She was also hoping that remaking it in a more modern light would result in it appealing more to a younger audience. Even then, the material still had to attract placement gardens so it would have to cater to both groups.

Drawn logo icons

On starting the design work, we were wary the HBGTP was booked onto an imminent careers fair. Given the initial deadline we chose to prioritise the logo and banner designs, which would be most useful for that fair. By singling those out we jumped our first hurdle in good time.

Ultimately we managed to retain the feel of the brand by keeping the colour scheme and typefaces fairly consistent with previous marketing efforts. The amount of copy on the designs proved another challenge, going on to make the use of space one of the major considerations. To solve this problem, we were deliberate in our use of colour and emphasis, using it to subtly guide the reader’s eye.

Drawn logo icons
The Magnolia is important to the organisation and took pride of place in the logo.
Logo sketching
Variations on the logo were created for specific purposes – the horizontal one would see the most use.

On starting the design work, we were wary the HBGTP was booked onto an imminent careers fair. Given the initial deadline we chose to prioritise the logo and banner designs, which would be most useful for that fair. By singling those out we jumped our first hurdle in good time.

Ultimately we managed to retain the feel of the brand by keeping the colour scheme and typefaces fairly consistent with previous marketing efforts. The amount of copy on the designs proved another challenge, going on to make the use of space one of the major considerations. To solve this problem, we were deliberate in our use of colour and emphasis, using it to subtly guide the reader’s eye.

Drawn logo icons
The Magnolia is important to the organisation and took pride of place in the logo.
Logo sketching
Variations on the logo were created for specific purposes – the horizontal one would see the most use.
logo HBG tight

On starting the design work, we were wary the HBGTP was booked onto an imminent careers fair. Given the initial deadline we chose to prioritise the logo and banner designs, which would be most useful for that fair. By singling those out we jumped our first hurdle in good time.

Ultimately we managed to retain the feel of the brand by keeping the colour scheme and typefaces fairly consistent with previous marketing efforts. The amount of copy on the designs proved another challenge, going on to make the use of space one of the major considerations. To solve this problem, we were deliberate in our use of colour and emphasis, using it to subtly guide the reader’s eye.

logo HBG tight
The font Lato light complimented the Magnolia, while providing contrast to titles and headlines.
logo HBG tight
The font Lato light complimented the Magnolia, while providing contrast to titles and headlines.
Drawn flyer
Early flyer sketches used circles generously, inspiring the ‘growing picture frames’ in the final designs.
Font showcase
Lato proved to be a versatile font and was used for the bulk of the material we made.

Once the banners were designed we focused on applying the look to other forms of media like flyers. Creating a central horticultural theme allowed us to switch up subtle details, keeping new creations fresh, yet familiar.

Having created that theme for the marketing, we rolled it out across a variety of print & web formats. Finding photographs that resembled the target audience proved tricky, but we persevered — managing to showcase a range of great highlights from the scheme.

Drawn flyer

Once the banners were designed we focused on applying the look to other forms of media like flyers. Creating a central horticultural theme allowed us to switch up subtle details, keeping new creations fresh, yet familiar.

Having created that theme for the marketing, we rolled it out across a variety of print & web formats. Finding photographs that resembled the target audience proved tricky, but we persevered — managing to showcase a range of great highlights from the scheme.

Font showcase
Lato proved to be a versatile font and was used for the bulk of the material we made.
Drawn flyer
Early flyer sketches used circles generously, inspiring the ‘growing picture frames’ in the final designs.
Font showcase
Lato proved to be a versatile font and was used for the bulk of the material we made.
Plant Illustration Development
Silhouetted foliage started out decorative, later branching out into photo frames to fit the HBGTP’s snaps.
Plant Illustration Development
Silhouetted foliage started out decorative, later branching out into photo frames to fit the HBGTP’s snaps.

Once the banners were designed we focused on applying the look to other forms of media like flyers. Creating a central horticultural theme allowed us to switch up subtle details, keeping new creations fresh, yet familiar.

Having created that theme for the marketing, we rolled it out across a variety of print & web formats. Finding photographs that resembled the target audience proved tricky, but we persevered — managing to showcase a range of great highlights from the scheme.

Plant Illustration Development
Silhouetted foliage started out decorative, later branching out into photo frames to fit the HBGTP’s snaps.
HBGTP Banners

Since we began working together, Elinor and I have created a range of things to help the HBGTP look its best and sow interest (very punny) in a new audience.

The Flyers, Banners, Brochures and other deliverables will help HBGTP’s team push the marketing effort further, appealing to more people at fairs and standing out in emails and direct mail.

Macbook email

Elinor Davies
– Historic & Botanic Garden Training Manager:

‘We are very grateful to Tony for providing such an excellent service in the production of our new marketing material and brand update.

We are very happy with the finished results and will certainly be returning to Marque again.’

HBGTP Banners
Roller Banners designed to accompany the team at events, and give people a taste of what’s to come.

Since we began working together, Elinor and I have created a range of things to help the HBGTP look its best and sow interest (very punny) in a new audience.

The Flyers, Banners, Brochures and other deliverables will help HBGTP’s team push the marketing effort further, appealing to more people at fairs and standing out in emails and direct mail.

 

Macbook email
One of the deliverables was an email-friendly file that could be sent to garner interest in the scheme.
HBGTP Banners
Roller Banners designed to accompany the team at events, and give people a taste of what’s to come.

Since we began working together, Elinor and I have created a range of things to help the HBGTP look its best and sow interest (very punny) in a new audience.

The Flyers, Banners, Brochures and other deliverables will help HBGTP’s team push the marketing effort further, appealing to more people at fairs and standing out in emails and direct mail.

HBGTP Brochure

© 2020 Marque. All rights reserved.

Macbook email
One of the deliverables was an email-friendly file that could be sent to garner interest in the scheme.

Elinor Davies
– Historic & Botanic Garden Training Manager:

‘We are very grateful to Tony for providing such an excellent service in the production of our new marketing material and brand update.

We are very happy with the finished results and will certainly be returning to Marque again.’

Elinor Davies
– Historic & Botanic Garden Training Manager:

‘We are very grateful to Tony for providing such an excellent service in the production of our new marketing material and brand update.

We are very happy with the finished results and will certainly be returning to Marque again.’

HBGTP Brochure

© 2020 Marque. All rights reserved.

HBGTP Brochure

© 2020 Marque. All rights reserved.